Is video marketing already part of your marketing campaign for your business? If the answer is no, then your customer base is likely much smaller than it could be. Many people don’t listen to radios or read newspapers. The current generation is online. Keep reading this article to find out some ideas so you can utilize video marketing in your favor.
Any marketing video should be short. No one wants to wait for you to spill the beans. If you feel you have to run long in your video, think about doing a series with several parts.
Don’t think that customers will watch really long videos. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. However, if you are not doing a demonstration, keep the video to under ten minutes.
In video marketing you have a very short time frame to capture your viewers attention. The first 15-20 seconds of your video are crucial. Teasers and other attention getters work great here.
Are your videos meant to convince people to buy one of your products or services? If so, then it’s crucial that you provide a working link in order for them to actually be able to do so. The best thing to do is to place the link within the video player. This way, should someone embed it or share it somewhere, the video and link stay together.
Provide quality content. When you are shooting videos, make them as intriguing and compelling as possible. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. Viewers want to learn something or get some type of benefit from what they are watching. Making great content will keep the viewers coming.
It is crucial that you develop an efficient video marketing campaign. Traditional advertising methods no longer provide the profit they once did. To make a mark these days you must go where everyone else is, which is now on the Internet. Use these tips to attract prospective customers to your products and services.