Nowadays, video marketing is becoming one of the most popular forms of marketing. Anyone can create a short video and post it online. Widespread high-speed Internet access allows almost everyone to view videos with ease. Here’s some tips to help you get started with video marketing.
If you want to make a video to market your product, you should make it short and sweet. By keeping your videos short, people can quickly find the information they are looking for. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Use videos to keep in touch with customers and other people who are interested in your business. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. You can even give away freebies to viewers who send in the best questions!
Avoid thinking your customers will watch videos longer than 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. If you’re just updating folks, do it in 10 minutes or less.
When creating videos, don’t become obsessed with your content’s production quality. There is more to a video than production value. Even large corporations, like Dell, have been successful with simple demos made by employees.
You need a link to your site built into your video. This helps viewers realize how you have your site designed. How-to videos can also incorporate screenshots. Take a screenshot of your screen and use a quality video editing program to include this image in your video.
When it comes to video marketing, creating the video itself is only half the battle. You need to promote them too. If you do it the right way you will be able to get more profits. Great content is critical, but generating awareness is as well.
Hopefully, you feel more confident beginning a video marketing campaign. Don’t forget all the tips you picked up here. You’ll see great results if you do, so get out there and start working on your video marketing!