You might have heard of video marketing before but weren’t sure how it worked. Basically, it is when you make a video, post it online, and generate more interest in your business. When done right, it can be extremely powerful. The below article will provide some basics on how to utilize video marketing.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. One tool allows you to put annotations into your creation. This is great for sharing links, adding extra information about your product or providing a coupon code.
Make sure all your videos are 20 minutes or less. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Video marketing can be used for promoting new products to customers. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. This can translate into increased sales.
You have a small window of time to get attention from viewers. It is important to make a strong impact in the initial 15 seconds. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
Make sure you understand that making your videos is only half the battle. Promotion and advertising is just as important. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. Be sure to produce great content and let people know where to find it.
Now you can see how easy it is to reach your audience with video marketing. Applying the inspiration you’ve just read will help you to create and distribute videos in ways that other marketing methods simply cannot. Use these tips to come up with an effective video marketing campaign.