You might have heard of video marketing before, but you may not know what it means. In essence, it refers to the use of online videos to promote a business. It is a great way to get your products out there. The tips that follow will help you get started.
It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Many people have shorter attention spans and wish to obtain the information they need quickly. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
Don’t be intimidated by video marketing. All you need is a tripod and quality camera to make videos yourself. You can film the day-to-day operations of your business or impart a few tips to your viewers.
Explore the different editing features to YouTube users. As an example, add annotations to the video. Use this feature to add some information, share a coupon code or a link to your site.
Use graphics from your website, or a screenshot of your web pages, when making your video. This technique will allow your viewers to see your website in action. Also use screenshots when creating how-to videos. Save the copy of the screenshot, then use an editing tool to add it to your video.
People online today have short attention spans. Your videos’ first 10 seconds should be solid. You should use an unusual perspective or hook to draw them in for the duration of the video.
You do not need to spend a fortune to create a high quality video. You don’t need professional gear; just make sure you have a focused, balanced picture. You don’t need a lot of confidence or a great script, either. You should try being natural and speaking as you normally do. Actually, that might not be necessary. You can even just do a video of your computer screen.
Video marketing can get your name out there. When you take this article’s advice, you’ll find that you can attract more people to your business. Use these tips when you are beginning your article marketing plans.