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Website Marketing: Are You Ready To Do It Right?

TIP! How do you want to advertise your site? Use search engine optimization techniques, social network media and blog posts for free Internet marketing. There are lots of ways to attract visitors to your site.

If you are considering new options to expand the exposure of your business you should look into internet marketing. Affiliate marketing is a great way to communicate with your target audience and you can do so through a variety of methods. This following tips will lay out the benefits of Website marketing, and how you can realize those benefits.

TIP! Your website tags should accurately project the primary purpose of your site. Tags affect your search engine rankings, and the main heading tag will be visible to potential visitors.

Split your website into sections, and have a map from which people can choose the products they’d like to see. It’s important to remember to keep consistent structure to each section as well as a main page that sums up what readers can find on your website.

TIP! Consider creating a section on your website for frequently asked questions. An FAQ can provide immediate answers to your visitors’ questions, improving their satisfaction with their experience on your site.

Facebook and Twitter are important tools to incorporate for marketing purposes. Since they provide a quick and simple way to send promotions or updated site information, social media sites are an effective way to stay in touch with potential customers. Just be sure not to promote too much with tweets and comments. Combine your marketing promotions with helpful and valuable informational posts.

TIP! Email is a great marketing tool. You should design your newsletters to draw in and excite your customers.

Use a succinct caption and an accurate description for all the images on your website. Like the text in the main body of a web page, image captions are also scanned for keywords by the search engines when they determine relevance and rank pages. Simply using keywords in the captions of all the images on your website will increase your ranking.

TIP! Make answering your visitors’ questions a high priority. Internet surfers visit your homepage since they are curious to learn more, so if you aren’t in the habit of answering their questions, you are not going to retain traffic.

Try to minimize the use of AJAX and Flash so customers are not overwhelmed or bombarded with them on your site. Although it can help appearances on your site, it has no positive impact when it comes to increasing your search engine results. If you have to use Flash, be sparing in your use and include navigation links, keywords and other relevant text on pages that rely heavily on Flash.

TIP! Place keywords in your internal links. One of your biggest goals should be to make sure people spend time on your site.

As you can see from the article above, you can find ways to speak to your audience of potential customers effectively through Web marketing. You can make Internet marketing work for you if you know the methods available. Use these tips to improve your business’ level of success.

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Are You Lost About Article Syndication? Check Out These Tips!

TIP! Make sure your material will be relevant in the future. Don’t write about topics that are only true right now.

One of the most effective ways to promote an online business is through article syndication. You can continue to draw the attention of potential customers to your business website for a long time with an article that has powerful keywords and is well written. These suggestions will help you win at article promotion.

TIP! Learn the rules to your article directory. Each directory has its own submission regulations.

Grammar and AP style rules are important, but your SEO campaign should not suffer from it. Doing so lets you focus on producing SEO-friendly content in your articles. Follow some rules, but feel free to shake things up a bit to create a personality.

TIP! It’s a good idea to submit many articles. When submitting your article to multiple blog networks, you must do so in a consistent way.

Don’t pack too much into the emails you send out. People do not like spam so much they actually have laws against certain kinds of it. Make sure the emails you send are welcome by your recipients and are not just another annoyance. Failing to provide good content will cost you many subscribers and potential customers.

TIP! Article marketing is great to drive traffic. Use common sense when determining which attention-getters best suit your content.

You might want to outsource article writing. If you’re not able to spend the time writing articles, or if you’re not skilled enough to compete with other writers, hiring someone may be the only way to go. Although outsourcing content creation can be expensive, you need to remember that your time is also worth money and that professionally written articles can dramatically increase the amount of traffic your website receives.

TIP! Drawing in readers with the very first sentence of an article is important, and a great way to do this is to start with a good joke. It’s crucial to pick the right one, as not every joke is funny in text.

A compelling call to action is essential. As your article wraps up, you should be gently nudging your readers towards the next step they should take. If you want to send them to your website, for example, make the appropriate link prominent. Your potential customers are more likely to act if you have made it easy to see how to do so.

TIP! Make sure the articles you use are relevant to the keywords linked to the site. There has to be cohesiveness between your title, key phrases, images, etc.

As you now know, there are many things you can do to be more prosperous with article advertising. Writing articles that bring your target audience to your website will be profitable for many years. Keep these tips in mind when creating articles, and you’ll become a great article marketer in no time.

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Looking For Tips About Home Based Business? You’ve Come To The Right Place!

TIP! D

Sometimes life happens and you unexpectedly hit a rough patch. After being a loyal employee for many years, suddenly, through no fault of your own, you could be kicked out and hurled into icy uncertainty. Has the idea of a home-based enterprise ever occurred to you? The helpful advice in the article above can be just what you need to finally be your own boss.

TIP! When you are in the hiring process, do your research. You need to be certain that all of your employees are skilled and reliable so that they don’t destroy your business.

Can you describe what your work from home business does within the span of an elevator ride? If you have the ability to summarize your business quickly, you can impress people in any situation. Making your soundbite too long will lose the interest of potential customers.

TIP! A helpful peer group can support you in your home business endeavors. You will probably have to find others and start your own network.

If your home business enterprise is your sole income, you should look into a backup plan. This is important to always have a secondary plan you can put into action in the case of a disaster. You will not get caught short if you are prepared.

TIP! To better track your business-related spending, open a specific checking account for your business. Try to have all expenses and orders pass through this account.

Be sure to keep your residential phone line and business phone line separate. A business that has a separate phone line will always appear more professional, thus lessening the chances of the wrong person answering the phone.

TIP! Make sure you create a mailing list as your home based business grows. Don’t send so many emails that it seems like you are spamming.

Make sure that your family will not bother you during your work hours. Interruptions can corrode your productivity, so tell everyone when you will start working — and when you will be done. Explain that privacy is highly important and will allow you to be available when you should. If you have children, ensure that have proper supervision and you are available to them in case of an emergency.

TIP! Financial records pertaining to your business must be complete and accurate. Should you be unfortunate enough to face an audit, these strong financial records will allow you to easily prove expenses and deductions you have taken.

When considering your work from home business, be sure to establish firm objectives. It should only be a few sentences, and it should provide a description of what your company does. Give your objective when people ask about your business. It will allow you to speak confidently and concisely about your products, impressing potential customers.

TIP! One of the most important considerations when you are running a business from your home is to make the most of deductions you are allowed to claim for the business. There are substantial savings to be had with claiming as many deductions as you can on your taxes.

While reading this article, hopefully you were inspired to take your life into your own hands. You were given a lot of tips about starting a home business, and now is the time to grab the bull by the horns and go for it! You can keep this article for reference to read anytime you are not sure what the next step you should be taking is.

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Article Promotion Can Be Quite The Moneymaker With These Tips

TIP! Take the time to discover what the interests your readers to help you pick appropriate adds for your program. It is also a good idea to change your ads occasionally, using versions with different colors, texts and orientations.

The Internet is the preferred marketing source for many companies. However, it is important that you know the correct methods to follow to adequately market online. These suggestions on article promotion can help you make the most of this valuable online strategy.

TIP! For your emails, make sure you include great content. If anyone signed up to your list thinks you’re spamming them, they could report you.

If you want to build your newsletter subscriber list, try offering a free sample of a basic report to sweeten the deal. You or someone else can write this report, but it’s important that someone writes it because it convinces potential customers to subscribe to your e-mails. Stick with subject matter that is directly applicable to your chosen industry.

TIP! Write content that will do well for long periods of time. Don’t write about topics that are only true right now.

If your web page lets visitors make comments, it is important to implement a “no follow” attribute. If a user puts spam in your comment, search engines will not see this link and will ignore this spam. This protects you from getting a bad reputation.

Title Tags

TIP! Let your personality influence your writing style. When your article is fun to read, more people will read it in full.

A good tip for successful Internet marketing is to complete title tags for your site correctly. You must insert a keyword or keyword phrase. Also, it needs to describe that page on your site in a way that is different from the title tags on other websites.

TIP! One thing to remember is to submit articles to directories after putting it on your own site. Doing this helps increase back links from your other articles as well as putting your main article into search engine listings.

Start a controversy if you are hitting a wall with your content. Stir up some debate or conversations with well-known brands and people. As people share your article, you increase the number of potential customers. If you make sure that you have good content, you can appear as an expert in your industry.

TIP! There are no hidden secrets when dealing with article marketing, if someone tells you that, it is a lie. Doing your own research can really make a difference.

Blogs are an excellent tool to build your leadership in your industry. The articles that you post on your blog should reflect your sincerity, reliability, sense of humor, insightfulness, values and convictions. If you are on top of your industry then your customers will be able to understand that you are informed. This will get you more sales.

TIP! Use catchy titles for your articles. The goal is to lure readers to your text; the fastest way to do that is to create a heading that grabs user interest.

When it comes to article submission, the articles must be posted across the Internet. This is entirely positive – as long as the articles retain working links back to the author’s website. Links that work will allow search engines to index your site and it also can attract newer readers. Malfunctioning or missing links render articles ineffective.

Take the time to understand article advertising before you start. Once you learn how powerful a tool it can be, you’ll want to use it to help your business.

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Valuable Advice About Video Marketing For You

More and more businesses are using online videos to connect with their customers. Customers enjoy videos and they are easy and fast methods at communicating with them. If you wish to use video marketing, using the advice below is crucial.

TIP! Don’t expect people to devote a lot of time to watching your videos. You may need all of that time if you are showing your audience how a certain product works.

It’s better if you make a wide selection of videos. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. This also increases your exposure on the Internet and draws in new viewers.

TIP! Video marketing can be used for promoting new products to customers. Video demonstrations are one of the best way to communicate about your product and get people interested in trying it out for themselves.

Most people will not watch a video if it is too long. You may need all of that time if you are showing your audience how a certain product works. If you’re just updating folks, do it in 10 minutes or less.

TIP! Remember that making a video is just a part of the job. Getting lots of viewers is all about how you promote your videos.

Optimizing your videos is key. When you upload videos to more than one site, you should have unique titles and descriptions for every one. You also need to include any targeted keywords. Also, include your contact information so that people will be able to find you should they have the inclination.

TIP! Working together with a team can generate great content for video marketing. Do not feel compelled to use coworkers.

Online promotion is simple through video marketing. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. Seeing a product work live can increase your sales.

TIP! Expensive video equipment is really not necessary to produce a quality video. As long as your video is focused and well-balanced, you can use standard equipment.

If your customers do not understand how to properly use your products, a video may be called for. You will help your existing customers use their product more efficiently and show potential customers what your products look like and what they can do.

TIP! When you go to any public event, such as trade shows or conventions, take a camera with you. You will most likely get the opportunity to speak to experts or document your experience.

When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. It is a good idea if it is within the actual video player. This way, this link will be there in case people end up sharing the video somewhere else.

TIP! Always include a question in each video. This “call to action” will get viewers involved in your campaign.

Get all your staff involved in your videos. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. It is great to bring in various employees on your videos.

TIP! If you want to establish a consistent audience, you must be able to provide video content that fulfills viewers’ wants and needs. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility.

Once you have learned more about video marketing, you can start creating videos of your own. You need to keep reading beyond this article, though. You can always gain additional knowledge on this subject. As you learn, your videos and campaigns will improve.

TIP! A candid, honest appeal in the form of a video clip helps to forge a more personal relationship with your products and brand. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle.

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Tips For Finding The Right Editor To Buy Your Work

TIP! Avoid using controversy to overcome writer’s block. Write about the latest hot topics.

Article marketing success is no accident and doesn’t involve superpowers of any kind. It takes an understanding of what strategies and tricks work, as well as a willingness to apply them before before you launch your campaign. The purpose of this article is to aid you in developing an article syndication campaign that is successful for your business by learning from the successes and failures of others.

TIP! Inject a bit of yourself into each article you write. When your article is fun to read, more people will read it in full.

Don’t underestimate the importance of good title tags. You must utilize keywords that are relevant to your website in the title tag. Try to expose in your webpage that this tag is unique from all other sites.

TIP! Figure out the rules of the article directory you are working with. There are varied submission guidelines for each directory.

Potential customers often make the decision to purchase your product if others recommend it. The easiest way to provide this info to your customers is through the use of testimonials posted to your site. People who are satisfied with your products or customer service are often happy to leave positive comments if you provide a way for them to do so.

TIP! Make sure that you do not obsess over the word counts for the first draft. Trust your own judgment about how long the piece needs to be.

A blog is a great, generally free, tool that you can use to promote your industry leadership. Fill your blog with articles that will make your readers laugh, think and like you. Perceptive discussions regarding your industry’s latest developments can enhance your company’s reputation and increase your trustworthiness among potential buyers.

TIP! Forget about using automatic writing services. While you can get lots of articles this way, the quality will not always be the best.

You should write articles that are instructional and factual. You establish yourself as knowledgeable and gain the confidence of potential customers by creating informative articles. By writing articles that are unique, you create an original website that ranks better with search engines.

TIP! Always be sure that your articles correlate with the keywords and link that you are discussing. There should be a connection between everything in your article, links, keywords and content.

Include much of yourself throughout the articles you write. When your article is fun to read, more people will read it in full. Always be honest in your articles and allow your style to become evident. This will ensure that you build rapport with readers.

TIP! Promote one article with another of your articles. Simply include a hyperlink to one of your existing articles in any new article that your write.

Take the information that others have worked hard to establish as beneficial to help you develop a positive marketing plan of your own. This advice will give you what you need to make the right decisions and how to go about it.

Blogging

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How To Make Videos To Market Your Product Or Service

Business owners know that marketing is key. Maybe your traditional media marketing is failing. In the modern world, however, video marketing has become the most cost-effective method for promoting your business. To learn how to use video marketing to enhance your business, read on.

TIP! It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across.

Your marketing videos need to be as concise as possible. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.

TIP! To make a good video, do not assume that you need high production value. It isn’t necessary to have professional gear for your videos.

Potential Customers

TIP! If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. This link is ideally within the player.

You can present a product to potential customers through video marketing. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. If they can see for themselves how your products work, this can be powerful.

TIP! If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. Choose an upbeat person who can perform well on camera and be verbally clear.

Video marketing offers you a short time to capture attention. The first 15-20 seconds of your video are crucial. You should use an unusual perspective or hook to draw them in for the duration of the video.

TIP! Your viewers want you to be honest with them. Put your passion into the video.

They won’t necessarily come just because you build it. The other half is spreading the word about your videos. By actively promoting your content, you can boost click-throughs and achieve better results overall. Good content is only useful it people know it exists.

TIP! Don’t ignore video content analytics. You can see how many times people watched the video and where people watch it from.

When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. The best thing to do is to place the link within the video player. Thus, your link stays put even if your video is shared or ends up someplace else.

TIP! Video marketing can be used to make your business feel more personal. Show viewers the processes and values that make your business unique.

Video marketing is crucial for businesses. The popularity of other advertising methods is in decline. With the digital world, maintaining an online presence via videos is crucial. Put the advice you’ve just read into good use, and you will succeed in reaching a brand new audience.

TIP! You can promote your other sites, including social media sites, via video marketing. If a viewer stumbles across your work on YouTube, they may not know where else to find you.

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Useful Tips To Use Video Marketing Effectively

Do you sell things on the Internet? Do you need new marketing ideas? If you are, then you may be looking to start in online video marketing. You can boost profits and sales through this technique. This article will help you get started.

TIP! Don’t overstay your welcome in your video. Most people have short attention spans and want to get the information they’re looking for quickly.

Don’t fear video marketing. All you need is a tripod and quality camera to make videos yourself. Demonstrate your product for the audience or simply talk to them about who you are and what you do.

TIP! Keep in mind that YouTube has editing tools available. For example, you have the capability to put annotations in your video.

When it comes to videos, the more the merrier. It is wise to upload new video content often in order to keep things fresh for your visitors. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.

TIP! Your video should contain your website’s screenshot. That way, visitors can see the way you have organized your site.

Product Works

TIP! Many Internet users go online to learn how to perform a task. Creating tutorials on a topic will help you reach targeted visitors in your niche.

Are you selling a product? Make a video showing potential customers how your product works. People will gain more confidence if you give them a demonstration to show off how your product works. A lot of potential customers will be convinced once they see a demonstration.

TIP! Keep YouTube at the forefront of your mind. This is the starting point for your entire campaign.

To make a good video, do not assume that you need high production value. Professional gear is not necessary as long as the picture is balanced and focused. Reading from a script can seem fake and sound awkward. Be natural and talk to the camera. In fact, you may not have to do this at all. You can even just do a video of your computer screen.

TIP! If you have several employees or colleagues, encourage them to get involved with your video marketing project. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded.

Make sure that you include working links to products you are promoting on your video. If possible, include this link in the video player. This helps the link stay within your video if its embedded or shared on another site.

TIP! Everyone is looking for honesty. If you plan to produce a video, create one on something in which you have a strong belief or interest.

People desire the truth! If you want to make videos, make sure the topic is really interesting to you. When you talk about something you love, you’ll seem happier and more honest and your viewers will react positively to that.

TIP! If you do not feel comfortable in front of the camera, consider finding someone else to do it. Have a contest with customers to make the best video.

Write down exactly how you want to begin and end the video. Start by saying who you are, your company, and what your video will be about. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.

TIP! If you want to create professional looking videos, get a tripod. Jumpy, shaky camera work is best left to horror movies and avant garde films.

Online videos have become popular these days, so use them to your advantage to help boost your marketing efforts. Businesses that use video marketing properly are thriving in the competitive business marketplace today. The suggestions you have just read should help you along the way.

TIP! Perfection is not necessary to run an effective video marketing campaign. Top of the line equipment isn’t necessary.

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Real Tips For Real Article Marketers Who Want Success

TIP! Try giving away free stuff. This gives the customer a feeling like they got more than they paid for and will entice them to purchase from you again.

One of the best ways to advertise your business is via article advertising. When an article is written about a topic that is interesting and relevant to a business, these articles will attract potential customers and boost a businesses visibility. The tips you’re about to read will assist you with getting started with article syndication.

TIP! The “no follow” attribute for your link is a helpful option to take advantage of. If a spammer posts links to sites without your permission, web crawlers will not follow a link automatically.

Move away from rigid AP style rules and grammar regulations when writing content for search engine optimization. This will assist you in creating additional references wich are search engine friendly within a blog, description or article. If you do not hew closely to these rules, your articles will be ranked more highly by the search engines.

TIP! A testimonial from a previous customer is one of the best ways to reassure new customers about buying your product. Include testimonials from satisfied customers on your website.

Blogs are an excellent tool to build your leadership in your industry. Fill your blog with articles that will make your readers laugh, think and like you. Having blogs that demonstrate your ability to follow current industry trends will show potential customers that you know your stuff.

TIP! Always ask for input from your readers in any email marketing you do. Your readers will feel useful if you allow them to tell you what they like and dislike.

The urge to flood indexes with copies of the same article must be resisted. There are many article indexes you should use in your article promotion efforts. It is easy to be tempted to submit the same article again and again to the vast number of indexes out there. Search engines will pick up on this and this can effect your ranking.

TIP! Informative articles can boost your business. If your articles are relevant, it will improve the branding of you as an author, as well as your site itself.

You should be using social media to your advantage. Sites like Twitter and Facebook can be used to gain new readership. All you have to do is post some kind of update whenever you put out a new piece of writing to get peoples’ attention. They even have the ability to share interesting articles with their friends, expanding your readership even further.

TIP! In the most successful article marketing campaigns, the articles will be shared all over the Internet. This will help to improve recognition and reputation.

Don’t put too much faith into advice you receive from “experts” of article syndication. This is how they make their money and they might be selling more than they can provide. Not everything they say is wrong. Just remember who they are and why they’re writing as you read.

TIP! Reading different material often will help you get better at writing. Reading helps to increase your comprehension levels which will allow your writing to flow smoothly.

Article syndication is today’s best online marketing technique for businesses. They just have to create content their customers want to read. Potential customers will read the article and buy the related product or service. You will increase your customer base by using this article’s advice.

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Video Marketing Pointers That Can Improve Your Campaigns

Video marketing is a new tool; however, it is quickly gaining popularity. The Internet is speedier than ever, and more folks are using it than ever before too. Use videos to your advantage. Read the article below to learn how.

TIP! Don’t be intimidated by video marketing. It is simple to make a good video with basic equipment.

Don’t be afraid of video marketing. It is simple to make a good video with basic equipment. Demonstrate your product for the audience or simply talk to them about who you are and what you do.

TIP! The content of your video plays an essential role in its success. It’s not about expensive equipment.

Your campaign will be more successful if you make more videos. You should always be uploading new videos for your viewers to come back and see. You will get your name out there and put new ideas out to your customers.

TIP! Make sure all your videos are 20 minutes or less. If you have a specific product being demonstrated, the video can last as long as 20 minutes.

Potential Customers

TIP! Focus on a certain topic and choose a descriptive title filled with keywords. Titles are what gets viewers to click on play.

A video is a useful supplemental resource that can provide greater detail and clarity for users of your products. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. A lot of potential customers will be convinced once they see a demonstration.

TIP! Video marketing offers you a short time to capture attention. The initial 15 seconds are the make or break period.

Producing your video is important, but more work lies ahead! For example, you will need to promote your videos. If you do it the right way you will be able to get more profits. Great content only works if you get visitors to see it.

TIP! Many marketers find that working in groups makes video production a smoother, more productive experience. Your team doesn’t have to consist of people you work with.

You should put your videos on YouTube. You should begin your video marketing campaign here. They provide free video hosting. You also are then on the third highest visited website on the planet. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.

TIP! Make your content interesting. It should be entertaining and/or newsworthy.

Your audience wants you to be honest. If you’re making a video, do it truthfully. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!

TIP! Your can keep your audience interested by creating more quality content. Boring content just makes people angry.

Make sure you are tracking the results of your individual videos. Keep track of how many people watch your videos and how they found your content. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.

TIP! Attempting to do everything on your own is not a wise move. Coming up with unique interesting and entertaining ideas can be hard.

Marketing Campaign

TIP! Learn what makes a video successful or not. Of course you can make some educated guesses regarding how people are going to respond.

At this point, you probably are more confident in your ability to pull off a great video marketing campaign. You just need to learn as much as you can about how it all works. After doing that, you should be pretty confident your marketing campaign will be successful. Simply go do the work now!

TIP! Don’t forget about sharing your videos. Email your videos to all your family and friends, and encourage them to do the same.

Blog as a business