Article promotion is all about putting content out there. Another important key is gaining readers and getting them to view you as a trusted expert. You need to increase your popularity, so that the number of both repeat and new readers that your articles increases. The best way to accomplish this is to create many unique articles.
Give freebies. Freebies give customers a sense of value and increase the chances that they will be repeat buyers. Promotional items that feature your brand name and logo can actually help to boost exposure without costing a single dime. Make sure that you use good discretion when you choose your product.
Offer a short report that’s free as an incentive for signups. The report can be written by you or a hired writer, but it will entice possible customers to sign up to get e-mails from you. Write the report on a relevant topic for your industry.
If readers can comment on your articles, you need to use the link attribute “no follow”. If a spammer posts links to sites without your permission, web crawlers will not follow a link automatically. This practice prevents you linking to sites which may and can affect your site’s reputation in a negative manner.
Make your own logo. Logo recognition is not just for major brands and corporations. A good logo puts an easily recognizable symbol to a company or website. It helps readers remember a site better. A logo is great to use for all types of consumers, even when using article promotion.
Don’t pack too much into the emails you send out. Emails that contain spam is unwanted and illegal. If you don’t make things interesting and meaningful, you’ll start losing subscribers and potential customers.
If you publish lots of original articles, people will want to read them for new and interesting information. After they find what they are looking for, they will visit your website. Learn from your mistakes and always look for ways to improve your writing and the way you share your articles. Unique content will be a boon to your efforts.