Article syndication, in theory, is an easy strategy. What is so difficult about writing articles and submitting them to directories? Give it a try and you’ll see! However, once you know what you’re doing, it’s a piece of cake.
Give freebies. This gives the customer a feeling like they got more than they paid for and will entice them to purchase from you again. If the giveaway also has the name of your company somewhere on it, you will get free advertising, too! Remember this, and make your decisions accordingly.
If you do it right, your articles may be spread all over the Internet. This is good news, but you must have links included that take readers back to your website. Working links are optimal to gain notoriety and increase traffic. Having missing or broken links in your articles defeats the whole purpose of this type of marketing.
Avoid publishing identical versions of the same article across multiple indexes. There are thousands of available topics, so it should be easy to create a unique portfolio. It is common to want to post the same article multiple times to many indexes. In reality, that’s a bad idea. Search engine designers expect people to try this, so web page rankings actually plummet for links that appear in these over-submitted articles.
Make sure your first paragraph is the best. Search engines and readers think that the beginning paragraph is the critical part of your article. You can get their attention by putting all of the best information there. Don’t give away everything and keep it interesting. This will ensure that your readers want to read the entire article.
Writing an article can be fun, as well as get people interested in buying your products. Use these tips to write articles that will attract readers and potential buyers. Articles represent a terrific tool for online marketing, as long as you understand what you are doing.