Top Video Marketing Advice That Anyone Can Use

Most companies today are using video to their advantage; are you? Customers enjoy watching videos and you can quickly speak with them by utilizing them. If you want to start video marketing, this article has tips to help you.

TIP! If you’re creating a marketing video, make it concise and short. People generally have a small attention span and want quick access to information.

As you make more videos, your skills improve. You should regularly make videos so that people come to expect something new from you when they are on your site. It gives you new topics so you are exposing yourself to different people.

TIP! Don’t be intimidated by the concept of video marketing. You can easily create your own videos with a good camera and a tripod.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. For example, you can annotate your video. Use this feature to add some information, share a coupon code or a link to your site.

TIP! Make as many videos as you can. You should regularly make videos so that people come to expect something new from you when they are on your site.

Keep your videos relatively short: no more than 10 or 20 minutes. You may need all of that time if you are showing your audience how a certain product works. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.

TIP! If you are going to use YouTube, make use of different editing features the site hosts. Annotations are one such tool.

When promoting products, videos can demonstrate proper use. Allowing people to see how a product works can really add to their trust in you and the product in itself. If they can see for themselves how your products work, this can be powerful.

TIP! Do not expect customers to watch a video that is longer than 20 minutes. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature.

You have a small window of time to get attention from viewers. The first 20 seconds are crucial. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.

TIP! When you are making your video, do not get wrapped up in how much you need to spend on your video. High production values don’t necessarily translate to good returns.

Use a team of others to help you think of video content. This can be coworkers, friends, family or even a club or organization. However, you should ensure you credit these people in your videos so that they have the chance to be acknowledged.

TIP! You can create videos to show customers how to use your products. You can show them step-by-step how to do it and get new customers this way as well.

It is now time for you to start making videos for your business now that you know the basics. Keep looking for more information and tips. There is a lot more to learn when it comes to video marketing. Learning more will make your efforts more effective.

TIP! Make sure that you include working links to products you are promoting on your video. If possible, include this link in the video player.

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