Does your business incorporate online videos as part of your marketing strategy? If you’re not, your business is really missing many potential customers it could be reaching. Fewer people look through newspapers or listen to radio. The current generation is online. The following tips will show you how videos can affect your bottom line.
It is a good way to find out what customers want from you. Try asking viewers to ask questions in vidoe form and then answer then this way. Give out some free products to the people who sent the questions you selected!
Keep your videos relatively short: no more than 10 or 20 minutes. If you have a specific product being demonstrated, the video can last as long as 20 minutes. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Video marketing has to compete with the extremely short attention span of the potential customer. The 15 seconds that start your video must count. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.
The content you use needs to be interesting. Make your video really pack a punch. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. People go online for entertainment, not sales pitches. There is no better way to guarantee traffic than having interesting and entertaining videos.
Keep content fresh so that viewers return frequently. Uninteresting content is of little use, aside from sending visitors someplace else. Keep viewers interested to see what’s next. As you product better, more entertaining content, the more likely your viewers are to share it with their social networks.
Video marketing is a must today. The old days of print ads are almost gone, the new era is in visual media. Follow where your audience is, which is most likely online. Use what you have learned from this article to draw even more customers!