If you need a new way to promote your business online, article advertising could be just the ticket. Properly written content can cause readers to flock to your website. Keep reading for some useful article promotion tips.
If your website allows viewer comments, try using a “no follow” attribute. If someone posts something that is considered spam, web crawlers will disregard that information. This practice prevents you linking to sites which may and can affect your site’s reputation in a negative manner.
Provide your readers with useful information. Every prospective customer or client wants to know that they are getting something out of your article; if they like what they read they will want more from you.
Putting the articles that you have written on your website can help since it attract people who make key word searches. This is an easy way to increase your website rankings and traffic. The search engines love fresh content that is posted with regularity.
When it comes to article advertising, the articles must be posted across the Internet. This is actually good – provided the articles maintain working links which lead back to your site. This will draw more traffic to your site and improve your ranking in search results. Broken or missing links will adversely affect your article marketing, so ensure you include working links in each article.
Avoid publishing identical versions of the same article across multiple indexes. There are thousands of available topics, so it should be easy to create a unique portfolio. It is common to want to post the same article multiple times to many indexes. This is a major error; search engines are smart enough to detect this technique, and when they rank web pages, they will not count the links in these articles.
You don’t need a huge time investment in order to have a good article submission campaign. It can be easy to get an article marketing campaign up and running quite quickly. If you use the tips you have read here, you will succeed.